Monday, December 6, 2010

Techniques of Persuasion

* neuromarketing ( psychological )
The google commercial from the 2010 superbowl was neuromarketing because they used sound and altered the volume levels at different parts, they had common questions asked in the google search box, they made it remind the viewer of a time when they had done a similar search, and it also told a sweet story which was supposed to evoke some sort of emotion


* emotional branding
Mercedes is definitely emotional branding because they have their symbol that now represents some sort of higher status, they want their customers to want their products and everybody wants to be able to show off that symbol.

* branding/creating a culture around a brand

Apple has created a culture around their brand, there are definitely Mac people and PC people, and the Mac users have this whole other world of using technology that is so different then PC's. As a Mac user myself, I have realized that anything that a PC has there is a Mac version of it and we're kind of in our own apple world where everything works seamlessly and PC's don't even exist unless were forces to use one.

* narrowcasting

Cable TV or satellite TV is an example of narrowcasting because you have to be subscribed to view it and you can only view it with a cable box or satellite, something that enables you to view it.

* rhetorical marketing

The Campbell's soup commercials with Donovan McNabb where they try to make the audience think that because McNabb is eating this product that they should too.

* under the radar marketing

Twitter has under the radar marketing because it's not like you read about it in magazines or see commercials for it on TV, instead it is mostly marketed by the users themselves and it is working because it is one of the top social networking sites next to facebook.

* across-media marketing

There was a Mitsubishi commercial during one of the Superbowls where it was a very short commercial that ended with two cars potentially crashing and then it cut off with a link to go online to see the rest of it.

* product placement across media

The one movie that always stuck out to me is You've Got Mail, AOL had definitely owned the "youve got mail" slogan that would play whenever you received and email, and that basically the slogan that the whole movie was based after.

* guerrilla marketing

The Facebook breast cancer awareness campaign was a good example of guerilla marketing because everybody started making their facebook status's have these sexual innuendos that stemmed from wanting to raise awareness for breast cancer.  It was a small thing that not everybody did but it certainly got noticed.

* viral marketing

The Jack Links Beef Jerky Commercials were viral marketing because they created characters within the TV ad that people continued to watch online on sites like YouTube, and although they weren't rewatching the commercial to learn more about beef jerky (instead to be entertained by the ridiculous sasquatch) the company would definitely stay in their mind.

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